From completing lots of format research, I have found that I
am now better informed on the conventions created and followed in the creation
of music videos. I have decided to follow these set conventions such as the use
of black and white footage as I feel it will make sure that my music video will
link well with the artist and looks like a professional music video. Looking closely
at how Ed Sheeran and other artists create music videos has shown me that
videos are no longer made with the purpose of promoting the artist, there is
now more of an element of feeling to the videos and they are now created with
the audience in mind. This discovery along with researching into the creation
of music videos led me to believe that creating a concept based video will
allow me to really engage with the audience and focus more on telling a story
through the song lyrics rather than showcasing the artist.
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