analysis of focus groups

Below is my analysis of my focus group answers I received through social media. I decided to se social me

dia to access my target audience because the age I am appealing to are the ones who mostly use social media to communicate, and felt it would be easier to contact them.

The knowledge that I gathered from my target audience and from my research into music video will help me in decision making throughout the creation of my music video. Knowing that my target audience are more interested in videos which tell a story rather than showcasing an artist will help me filming the video as I will always have the story in mind and make sure that what I am filming links well with the love story I am creating. When editing my video I will be able to add effects that will help highlight the love story such as using slow motion and black and white imagry.